Your AI detective for Google Ads. We investigate 50+ dimensions across every campaign type, uncover wasted spend, and deliver actionable intelligence — all in under 2 minutes.
7-day free trial · Cancel anytime · Read-only access
0+
Audit Dimensions
<0 min
Investigation Time
0/7
Surveillance
0%
Read-Only Access
Overall Health
84/100
Good — 8 points above average
Priority Findings
12 keywords with $0 conversions spending $1,847/mo
Brand campaigns missing negative keyword lists
Impression share gap: $4,200 revenue opportunity
PMax cannibalizing 23% of branded search traffic
Most advertisers are leaking budget without knowing it.
Hours lost manually reviewing campaigns
Wasted spend buried in search terms
Bidding strategies silently draining budget
Performance Max running as a black box
From connection to intelligence in under 2 minutes.
Securely link your Google Ads with one-click OAuth. Read-only access — we never modify your campaigns.
Our detective analyzes 50+ dimensions across campaigns, keywords, ads, bidding, tracking, targeting, and channel-specific deep dives in under 2 minutes.
Interactive report with health score, prioritized findings, budget reallocation, projected ROI — plus a dedicated AI Account Strategist with action plans.
Continuous monitoring catches CPA spikes, budget anomalies, and conversion drops. Change detection tracks what shifted between audits.
Every account gets a dedicated AI strategist with persistent memory, real-time data access, change detection, goal pacing, and proactive monitoring.
A dedicated strategist per account — name, persona, and tone you choose. Persistent memory across audits, a living strategy brief, and an issue tracker that follows findings until they're resolved.
Chat with your detective in real-time. Pull live metrics from Google Ads, ask about any campaign, and get instant strategic advice — no exports needed.
What's my CPA this week?
$14.20 ↓ 12%
vs. $16.14 last week
Every audit is a snapshot. Compare any two snapshots to see exactly what changed — campaigns, budgets, bidding, keywords — and the AI explains the impact of each change.
Tracks CPA, ROAS, and conversion targets from your account brief. Monthly projections tell you if you're on track, at risk, or falling behind.
142
Conversions
+18%
vs. target
Monitors accounts for CPA spikes, budget anomalies, conversion drops, and seasonal patterns. Alerts you before small issues become costly.
Campaign 'Brand Search' CPA up 34% vs. 7-day avg
'Shopping - Top Products' projected to exhaust budget by the 22nd
Black Friday in 14 days — consider increasing budgets
Post-audit reports with competitive positioning, risk assessment, prioritized action plans, and auto-generated client communication drafts.
Benchmarks against anonymized peers, cross-account portfolio analytics, scheduled audits with weekly recap emails, and a smart chat opener that tells you what changed before you ask.
Industry Benchmarks
Compare CPA, ROAS, CTR, and conversion rate against an anonymized cohort of accounts in your industry. Median, p25 and p75 — so you know if a "low CPA" is actually low. Cohorts require 3+ accounts and refresh as new audits land.
Industry Benchmarks
vs Ecommerce cohort · 12 anonymized accounts
CPA
$18.40
ROAS
4.20x
CTR
6.80%
Conv. Rate
2.10%
Cohorts require 3+ accounts. Updated as new audits land.
Portfolio analytics
A health-score leaderboard for your whole portfolio, multi-account trend charts, and a deduped insights feed sorted by severity — so you stop logging into 8 different accounts to find the fires.
Acme Outdoor
Northwind Beauty
Brightway Home
Pioneer Auto
CPA spike on Brand Search
Brightway Home
Budget-limited Shopping campaign
Pioneer Auto
Conversions down 38% week over week
Brightway Home
24 negative keywords to add
Acme Outdoor
Scheduled audits + weekly recap
Schedule weekly, biweekly, or monthly audits per account. Every Monday at 8 AM in your timezone, a recap email lands in your inbox — but only if something material changed. No noise, no daily digest you stop reading.
Your weekly recap — May 5–11
from Marcus Strong, your strategist
Acme Outdoor
Score 84 → 87 (+3). Negatives we added are working.
Brightway Home
Score 73 → 64 (-9). CPA spiked on Brand Search.
Northwind Beauty
2 critical issues this week. Conversion tracking dormant.
Smart chat opener — Pro and above
Open the chat and your strategist already knows: a score drop since the last audit, a fresh critical insight, or that the data is going stale. One-tap reply to dive in. No "what should I look at today?" — they tell you.
Hey — Acme Outdoor's health score dropped 8 points since the last audit. Looks like Brand Search CPA spiked. Want to dig in?
Suggested reply
Every investigation covers eight core areas plus conditional channel deep dives, each with AI-powered analysis.
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Every investigation generates a Health Score from 0–100, broken down by section. See exactly where your account excels and where budget is being wasted.
Keywords
72
Ad Quality
91
Bidding
68
Targeting
85
DetectivePPC is built by a digital marketing consultant who runs Google Ads day-in, day-out. Every audit dimension comes from real account work — not a feature wishlist.
50+ audit dimensions
Every campaign type, every dimension — no shortcuts.
Read-only by design
OAuth scoped to read access — we cannot modify your campaigns.
Built by a working operator
Designed by a digital marketing consultant who runs Google Ads daily.
Start with a 7-day free trial. Cancel anytime.
Most investigations complete in under 2 minutes. The AI analyzes thousands of data points across your entire account simultaneously.
Absolutely. We use read-only OAuth access — we can never modify your campaigns. Your data is encrypted in transit and at rest, and never shared with third parties.
Google's recommendations optimize for Google's revenue. Our AI investigates your account from an advertiser's perspective, identifying wasted spend, structural issues, and missed opportunities that Google won't flag.