Every ad dollar
leaves a trail.
Your AI detective for Google Ads. We investigate 50+ dimensions across every campaign type, uncover wasted spend, and deliver actionable intelligence — all in around 5 minutes.
7-day free trial · Cancel anytime · Read-only access
0+
Audit Dimensions
~0 min
Investigation Time
0/7
Surveillance
0%
Read-Only Access
Overall Health
84/100
Good — 8 points above average
Priority Findings
12 keywords with $0 conversions spending $1,847/mo
Brand campaigns missing negative keyword lists
Impression share gap: $4,200 revenue opportunity
PMax cannibalizing 23% of branded search traffic
Sound familiar?
Most advertisers are leaking budget without knowing it.
Hours lost manually reviewing campaigns
Wasted spend buried in search terms
Bidding strategies silently draining budget
Performance Max running as a black box
How the investigation works
From connection to intelligence in around 5 minutes.
Connect Your Account
Securely link your Google Ads with one-click OAuth. Read-only access — we never modify your campaigns.
AI Investigates
Our detective analyzes 50+ dimensions across campaigns, keywords, ads, bidding, tracking, targeting, and channel-specific deep dives in around 5 minutes.
Get Your Case Report
Interactive report with health score, prioritized findings, budget reallocation, projected ROI — plus a dedicated AI Account Strategist with action plans.
Ongoing Surveillance
Continuous monitoring catches CPA spikes, budget anomalies, and conversion drops. Change detection tracks what shifted between audits.
More than an audit. An AI partner.
Every account gets a dedicated AI strategist with persistent memory, real-time data access, change detection, goal pacing, and proactive monitoring.
AI Account Strategist
A dedicated strategist per account — name, persona, and tone you choose. Persistent memory across audits, a living strategy brief, and an issue tracker that follows findings until they're resolved.
Live Data Chat
Chat with your detective in real-time. Pull live metrics from Google Ads, ask about any campaign, and get instant strategic advice — no exports needed.
What's my CPA this week?
$14.20 ↓ 12%
vs. $16.14 last week
Change Detection & Issue Correlation
Every audit is a snapshot. See what changed — campaigns, budgets, bidding, keywords — and when a change addresses an open issue from your tracker, we match them and can auto-resolve with attribution.
Goal Pacing
Tracks CPA, ROAS, and conversion targets from your account brief. Monthly projections tell you if you're on track, at risk, or falling behind.
142
Conversions
+18%
vs. target
Proactive Surveillance
Monitors accounts for CPA spikes, budget anomalies, conversion drops, and seasonal patterns. Alerts you before small issues become costly.
Campaign 'Brand Search' CPA up 34% vs. 7-day avg
Campaign 'Brand Search' is losing 38% of impressions to budget caps
Black Friday in 14 days — consider increasing budgets
Strategic Analysis
Post-audit reports with competitive positioning, risk assessment, prioritized action plans, and auto-generated client communication drafts.
An operating system around the audit.
Platform benchmarks, private portfolio cohorts, vertical playbooks, change-to-issue correlation, scheduled audits with weekly recaps, and a smart chat opener that tells you what changed before you ask.
Industry Benchmarks
Are you above or below your peers?
Compare CPA, ROAS, CTR, and conversion rate against an anonymized platform cohort — and, on Business & Agency plans, your own private portfolio when you opt in. Median, p25 and p75 so you know if a "low CPA" is actually low.
Industry Benchmarks
vs Ecommerce cohort · 12 anonymized accounts
CPA
$18.40
ROAS
4.20x
CTR
6.80%
Conv. Rate
2.10%
Cohorts require 3+ accounts. Updated as new audits land.
Portfolio analytics
See every account at a glance.
A health-score leaderboard for your whole portfolio, multi-account trend charts, and a deduped insights feed sorted by severity — so you stop logging into 8 different accounts to find the fires.
Acme Outdoor
Northwind Beauty
Brightway Home
Pioneer Auto
CPA spike on Brand Search
Brightway Home
Budget-limited Shopping campaign
Pioneer Auto
Conversions down 38% week over week
Brightway Home
24 negative keywords to add
Acme Outdoor
Scheduled audits + weekly recap
Audit on a cadence. Email when it matters.
Schedule weekly, biweekly, or monthly audits per account. Every Monday at 8 AM in your timezone, a recap email lands in your inbox — but only if something material changed. No noise, no daily digest you stop reading.
Your weekly recap — May 5–11
from Marcus Strong, your strategist
Acme Outdoor
Score 84 → 87 (+3). Negatives we added are working.
Brightway Home
Score 73 → 64 (-9). CPA spiked on Brand Search.
Northwind Beauty
2 critical issues this week. Conversion tracking dormant.
Smart chat opener
Your strategist greets you with what changed.
Open the chat and your strategist already knows: a score drop since the last audit, a fresh critical insight, or that the data is going stale. One-tap reply to dive in. No "what should I look at today?" — they tell you.
Hey — Acme Outdoor's health score dropped 8 points since the last audit. Looks like Brand Search CPA spiked. Want to dig in?
Suggested reply
Moat features that get smarter over time
Vertical playbooks, private portfolio benchmarks, and change-to-issue correlation — built so agencies and power users compound advantage audit after audit.
Vertical industry playbooks
E-commerce, home services, and legal get dedicated investigation playbooks — seasonal priorities, feed health, geo-radius, practice-area purity — injected into every audit and chat.
Explore vertical playbooksPrivate portfolio benchmarks
Opt in to compare each account against your other accounts in the same industry — privately, never shared with other users. Side-by-side with platform-wide peer medians in every report.
See Business & Agency plansChange ↔ issue correlation
When Google Ads changes land between audits, we score them against open issues from your tracker — surface matches in What Changed and auto-resolve recommendations you already acted on.
How it worksScheduled audits + weekly recap
Per-account cadence with strategist-voice recap emails every Monday at 8 AM in your timezone — but only when something material changed.
See scheduling features50+ dimensions investigated
Every investigation covers eight core areas plus conditional channel deep dives, each with AI-powered analysis.
Executive Summary
- Health Score (0–100)
- Score Breakdown by Section
- AI-Generated Audit Brief
- Budget Reallocation
- Projected Impact
Preview
Account Strategist
- Goal Pacing & Projections
- Strategic Assessment & Risks
- Change Detection Between Audits
- Prioritized Action Plan
- Strategy Brief & Client Updates
Preview
Campaign Performance
- Brand vs Non-Brand Split
- Impression Share Analysis
- Landing Page Deep Dive
- Device, Day & Hour Patterns
- Network & Campaign Type Breakdown
Preview
Keywords & Search
- Quality Score Deep Dive
- High CPA & Zero-Conv Keywords
- Negative Keyword Gaps & Suggestions
- Duplicates & Overlapping Keywords
- Search Term Analysis & Expansion
Preview
Ad Quality & Creative
- Ad Strength & Copy Analysis
- Top Headlines & Descriptions
- AI Copy Suggestions
- Extensions Coverage
- Disapproved Ads & Positions
Preview
Structure & Tracking
- Conversion Tracking & Hygiene
- Bidding Strategy Audit
- Budget Allocation Analysis
- Campaign & Account Settings
- Auto-Apply Recommendations
Preview
Targeting & PMax
- Geographic & Language Targeting
- Audience & Ad Schedule Config
- PMax Channels & Asset Groups
- Asset Quality & Search Terms
- PMax Negative Keywords
Preview
Channel Deep Dives
- Shopping (Feed Health, Products, Brands)
- Display (Placements, Viewability, Frequency)
- DSA (Auto-Targets, Search Terms)
- Video (Completion Rates, Formats)
- Demand Gen & App Campaigns
Preview
Your account health at a glance
Every investigation generates a Health Score from 0–100, broken down by section. See exactly where your account excels and where budget is being wasted.
Keywords
72
Ad Quality
91
Bidding
68
Targeting
85
Simple, transparent pricing
Start with a 7-day free trial. Cancel anytime.
Frequently asked questions
How long does an investigation take?
Most investigations complete in around 5 minutes. The AI analyzes thousands of data points across your entire account simultaneously.
Is my Google Ads data safe?
Absolutely. We use read-only OAuth access — we can never modify your campaigns. Your data is encrypted in transit and at rest, and never shared with third parties.
What makes this different from Google's recommendations?
Google's recommendations optimize for Google's revenue. Our AI investigates your account from an advertiser's perspective, identifying wasted spend, structural issues, and missed opportunities that Google won't flag.
