Sound familiar?
Generic PPC audits miss what actually breaks e-commerce accounts.
BFCM and promo spikes hide structural waste until after the season ends
Shopping and PMax feed issues silently cap revenue before Merchant Center alerts you
Brand traffic masks non-brand CPA problems in blended account reports
Remarketing and cart-abandon gaps leave high-intent shoppers on the table
How DetectivePPC helps
The e-commerce playbook shapes every audit, chat, and strategist brief.
Seasonal priorities baked in
Peak retail windows, category launches, and promo alignment are part of audit context — so recommendations match where you are in the calendar.
Shopping & PMax as first-class citizens
Feed disapprovals, title quality, asset group health, and channel mix get dedicated deep dives when your account uses them.
Brand vs non-brand clarity
Every audit surfaces split performance so you can see whether growth is coming from branded demand or scalable acquisition.
Benchmark-aware strategist
Compare CPA and ROAS to anonymized e-commerce peers — and your own portfolio cohort on Business & Agency when you opt in.
Built into every investigation
Set your industry in the account brief — the playbook injects automatically on the next audit.
Priority checks every audit
- Check Merchant Center feed health before scaling Shopping/PMax
- Split brand vs non-brand CPA — common e-com audit miss
- Align promo ads with category landing pages
In your account brief, set Industry to E-commerce. The playbook activates on your next audit and is injected into AI analysis and chat.
Feed health before scale
Merchant Center and product-level issues flagged before you increase Shopping or PMax budgets.
Promo landing alignment
Ads pointing at category pages instead of promo-specific URLs get called out with fix paths.
Change detection
Track feed, budget, and bidding shifts between audits — correlate fixes to open issues in your tracker.
Strategist memory
Your AI account strategist remembers prior findings and seasonal context audit to audit.
