Choose your investigation plan

Start with a 7-day free trial. Cancel anytime. No surprises.

Basic

$39/mo

For small businesses

  • 3 investigations per month
  • 1 Google Ads account
  • 50+ audit dimensions
  • Channel deep dives (Shopping, Display, etc.)
  • White-label PDF reports
  • AI-powered findings & recommendations
  • In-app notifications
  • Email support
Most Popular

Pro

$99/mo

For marketing consultants

  • 10 investigations per month
  • 5 Google Ads accounts
  • AI Account Strategist & chat
  • Daily surveillance monitoring
  • Change detection & goal pacing
  • Strategy briefs & client comms
  • Seasonality intelligence
  • Priority support

Business

$199/mo

For growing agencies

  • 25 investigations per month
  • 15 Google Ads accounts
  • AI Account Strategist & chat
  • Daily surveillance monitoring
  • Change detection & goal pacing
  • Strategy briefs & client comms
  • Seasonality intelligence
  • Priority support

Agency

$499/mo

For large agencies

  • 75 investigations per month
  • Unlimited Google Ads accounts
  • AI Account Strategist & chat
  • 6-hour surveillance monitoring
  • Change detection & goal pacing
  • Strategy briefs & client comms
  • Seasonality intelligence
  • Dedicated support

Every plan includes

The audit depth doesn't change with the plan. The same 50+ dimensions, the same channel deep dives, the same white-label reports — on every tier. Higher tiers add the AI strategist, more accounts, and more frequent surveillance.

50+ audit dimensions

The same depth on Basic as on Agency — every audit covers the full check list

Channel deep dives

Shopping, Display, DSA, Demand Gen, Video, App — when your account uses them

White-label PDF reports

Custom logo, colors, and polished case files on every plan

In-app notifications

Audit completions, scheduled-audit results, and account updates

Scheduled audits

Weekly, biweekly, or monthly cadence per account

Read-only OAuth + RLS

We can never modify your campaigns; per-user data isolation in Postgres

Compare plans

Grouped by what you get. Skim the section labels to find what matters for your team.

← Scroll to compare all plans →

Feature
Basic$39/mo
Pro$99/mo
Business$199/mo
Agency$499/mo
Limits
Investigations / month3102575
Google Ads accounts1515Unlimited
The audit deliverable — every plan
Audit dimensions50+50+50+50+
Channel deep dives
White-label PDF reports
AI-powered findings
In-app notifications
Operating system around the audit — every plan
Scheduled audits (weekly / biweekly / monthly)
Weekly recap email
Industry benchmarks (peer cohort)
Cross-account portfolio dashboard
AI Account Strategist — Pro and above
Dedicated AI strategist per account
Custom name, persona, and tone
Live data chat with your strategist
Smart chat opener
Change detection & snapshot compare
Goal pacing & projections
Strategy briefs & client comms drafts
Account memory across audits
Surveillance — Pro and above
Anomaly monitoring
Seasonality intelligence
Support
Email support
Priority support
Dedicated support

Still deciding? See how DetectivePPC compares to manual audits, Google Recommendations, and LLM + MCP.

Pricing FAQ

What billing cycle do you offer?

All plans are billed monthly. We offer flexible monthly billing so you can scale up or down as your needs change. Annual billing with a discount may be available for larger teams — contact us for details.

What is your refund policy?

We offer a 7-day free trial. If you're not satisfied with your paid subscription, contact us within 14 days of your first charge for a full refund.

Can I upgrade or downgrade my plan?

Yes. You can change your plan at any time from your account settings. Upgrades take effect immediately, and you'll be charged a prorated amount. Downgrades take effect at the start of your next billing cycle.

What happens after my free trial ends?

After your 7-day trial, you'll need to choose a paid plan to continue using DetectivePPC. Your data is preserved — simply pick a plan and you can pick up right where you left off. No automatic charges during the trial.

What is the AI Account Strategist?

The AI Account Strategist is your dedicated AI partner for each account. It provides goal pacing against your targets, detects changes between audits, maintains a living strategy brief, generates client communication drafts, and tracks unresolved issues. It also includes live data chat where you can ask questions and pull real-time Google Ads data. Available on Pro plans and above.

What is surveillance monitoring?

Our proactive monitoring watches your accounts for CPA spikes, budget anomalies, conversion drops, ROAS drops, and campaign status changes. Seasonality intelligence surfaces preemptive alerts for known retail events. When something looks off, you get an instant notification so you can act fast.

What are channel deep dives?

When your account uses Shopping, Display, DSA, Demand Gen, Video, or App campaigns, dedicated tabs appear in your report with 10–16 subsections each. These include feed health analysis, placement quality, viewability metrics, completion rates, and more — campaign-type-specific insights that generic audits miss.

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    Pricing — DetectivePPC