Sound familiar?
Generic PPC audits miss what actually breaks home services accounts.
Campaigns bid outside your actual service radius — the #1 silent budget leak for trades
Call tracking misconfigured so form fills count but qualified phone leads do not
Emergency and scheduled keywords blended together with one CPA target
Shoulder season budget swings catch teams off guard every spring and fall
How DetectivePPC helps
The home services playbook shapes every audit, chat, and strategist brief.
Geo-radius audits every time
Location targeting, proximity settings, and excluded areas reviewed against your stated service footprint — not just campaign-level geo reports.
Call conversion verification
Minimum call duration, call-only assets, and mobile-heavy conversion actions checked so you optimize toward real booked jobs.
Intent split recommendations
Emergency, same-day, and scheduled service keywords get separate scrutiny so bidding matches intent and margin.
Portfolio benchmarks for agencies
Compare each client to your other home-services accounts privately — opt in from Settings on Business & Agency plans.
Built into every investigation
Set your industry in the account brief — the playbook injects automatically on the next audit.
Priority checks every audit
- Verify service-radius geo targeting on every campaign
- Separate emergency vs scheduled keywords where possible
- Confirm call conversions use minimum duration thresholds
Set Industry to Local Services and subcategory to Home Services in your account brief. The playbook injects into audits, chat, and strategist briefs automatically.
Seasonal HVAC & trades context
Heating vs cooling peaks and shoulder-season shifts inform what the strategist flags as urgent.
Surveillance between audits
CPA spikes and budget anomalies on high-intent local terms trigger alerts before the phone stops ringing.
Weekly recap when it matters
Monday-morning strategist emails land only when something material changed — no digest fatigue.
White-label client reports
Send polished PDF case files that match your agency brand after every investigation.
