Common challenges for small business advertisers.
Limited budget means every dollar has to count—and you worry you're wasting it
No PPC expertise. You don't know a quality score from a conversion rate
No idea what's actually working in your account
Overwhelmed by Google Ads complexity—campaigns, keywords, bidding strategies
Get expert-level findings without the expert.
Our AI investigates 50+ audit dimensions in minutes—no certifications or manuals required. Dedicated tabs break down Shopping, Display, DSA, Demand Gen, Video, and App campaigns in depth.
The detective identifies where your ad budget is leaking so you can plug the holes fast.
Get actionable intelligence you can understand and implement—no jargon.
One number summarizes performance across 50+ dimensions, so you know if things are improving.
50+ audit dimensions, channel deep dives, and strategist-style pacing—without the jargon.
Industry benchmarks compare your CPA, ROAS, CTR, and conversion rate against an anonymized cohort of accounts in your industry—so you finally know what "good" looks like
Schedule a weekly audit and get a recap email Monday morning—but only when something material changed. No daily noise to ignore
Find budget leaks with seasonality-aware context—not just a static snapshot
See brand vs non-brand performance and which keywords help or hurt
Dedicated analysis tabs for Shopping, Display, DSA, Demand Gen, Video, and App—10–16 subsections each
Clear, jargon-free advice you can act on
A 0–100 score rolled up from 50+ audit dimensions
Account Strategist watches goal pacing, flags important changes, and keeps you oriented without hiring a PPC manager
DetectivePPC is built by a digital marketing consultant who runs Google Ads day-in, day-out. Every audit dimension comes from real account work — not a feature wishlist.
50+ audit dimensions
Every campaign type, every dimension — no shortcuts.
Read-only by design
OAuth scoped to read access — we cannot modify your campaigns.
Built by a working operator
Designed by a digital marketing consultant who runs Google Ads daily.
The Basic plan gives small businesses everything they need to find and fix wasted spend.