Sound familiar?
Common challenges for small business advertisers.
Limited budget means every dollar has to count—and you worry you're wasting it
No PPC expertise. You don't know a quality score from a conversion rate
No idea what's actually working in your account
Overwhelmed by Google Ads complexity—campaigns, keywords, bidding strategies
How DetectivePPC helps
Get expert-level findings without the expert.
The investigation runs for you
The same 50+ checks, in minutes — no certifications or manuals. Dedicated tabs break down Shopping, Display, DSA, Demand Gen, Video, and App.
Find wasted spend in minutes
The detective identifies where your ad budget is leaking so you can plug the holes fast.
Plain-language findings
Get actionable intelligence you can understand and implement—no jargon.
Health score shows where you stand
One number summarizes performance across 50+ dimensions, so you know if things are improving.
Key features for your business
50+ audit dimensions, channel deep dives, and strategist-style pacing—without the jargon.
Are you above or below average?
Industry benchmarks compare your CPA, ROAS, CTR, and conversion rate against an anonymized cohort of accounts in your industry—so you finally know what "good" looks like
Audit on autopilot
Schedule a weekly audit and get a recap email Monday morning—but only when something material changed. No daily noise to ignore
Wasted spend detection
Find budget leaks with seasonality-aware context—not just a static snapshot
Keyword quality analysis
See brand vs non-brand performance and which keywords help or hurt
Channel deep dives
Dedicated analysis tabs for Shopping, Display, DSA, Demand Gen, Video, and App—10–16 subsections each
Plain-language recommendations
Clear, jargon-free advice you can act on
Health score tracking
A 0–100 score rolled up from 50+ audit dimensions
Goal pacing & strategist
Account Strategist watches goal pacing, flags important changes, and keeps you oriented without hiring a PPC manager
Recommended for you
The Basic plan gives small businesses everything they need to find and fix wasted spend.
