Sound familiar?
Generic PPC audits miss what actually breaks legal services accounts.
Broad match bleeds budget into wrong practice areas and irrelevant search terms
Form fills counted as conversions when only signed retainers matter
Ad copy with superlatives or guarantees creates bar-compliance risk
PI, family, and criminal campaigns blended with one CPA target hides true intake cost
How DetectivePPC helps
The legal services playbook shapes every audit, chat, and strategist brief.
Practice-area purity every audit
Search term deep dives flag queries that do not match your stated case types — with prioritized negative and structure fixes.
Qualified-lead CPA focus
Recommendations weight toward conversion actions that reflect retained clients, not raw form submissions or click-to-call alone.
Compliance-aware review
Language that may need bar review surfaces alongside performance issues so legal and marketing stay aligned.
Legal vertical benchmarks
Anonymized peer CPA ranges for common practice areas when cohort size allows — plus private portfolio medians for multi-office firms.
Built into every investigation
Set your industry in the account brief — the playbook injects automatically on the next audit.
Priority checks every audit
- Search term review for practice-area purity every audit
- Use qualified-lead conversions — not form starts alone
- Keep campaigns split by case type with distinct CPAs
Set Industry to Lead Gen and subcategory to Legal Services in your account brief. Every audit and chat session inherits legal-specific investigation priorities.
Case-type campaign splits
Audits check whether campaigns, ad groups, and landing pages align with distinct practice areas and CPAs.
Issue tracker persistence
Open findings stay tracked until resolved — change detection links Google Ads fixes to prior recommendations.
Client-ready comms drafts
Your strategist generates update language in the tone you configure — useful for partner review cycles.
Persistent strategist memory
Context compounds across audits so intake goals and compliance notes are not re-explained every month.
