How It Works
From a connected account to a scored case file in around 5 minutes. Then the file stays under surveillance.
Connect your account
Getting started takes less than 30 seconds. We use Google's official OAuth 2.0 to connect to your Google Ads account with one click. No passwords to type, no API keys to manage — just sign in with your Google account and select the account you want to investigate.
Our connection is read-only: we can view your campaign data to generate findings, but we can never change anything in your account. You stay in full control.
Security & privacy
Read-only access
We can never modify your campaigns, budgets, or settings.
Encrypted & secure
Data encrypted in transit (TLS) and at rest (AES-256).
No data sharing
Your account data is never shared with third parties.
Modern auth & access controls
Google OAuth 2.0 with read-only scopes. Row-level security in Postgres.
The investigation runs
The same investigation runs across 50+ dimensions in around 5 minutes. Health, compliance, and modernization first, then every campaign type — Search, Shopping, Display, PMax, Video, DSA, Demand Gen, and App.
Every investigation includes a Health Score (0-100) that summarizes your account's performance. The results are organized into up to 17 interactive tabs — 10 core tabs plus conditional channel deep dives that appear when your account uses those campaign types:
What's investigated
- Campaign performance, impression share & brand vs non-brand split
- Quality Scores, high CPA keywords & duplicate/overlap detection
- Negative keyword gaps with AI-suggested negatives
- Ad strength, copy analysis & AI suggestions in your language
- Conversion tracking hygiene, bidding & budget allocation
- Geographic, audience, language & ad schedule targeting
- Performance Max channels, asset groups & search terms
- Channel deep dives: Shopping, Display, DSA, Demand Gen, Video, App
- Change detection between audits & goal pacing
Get your case report
The deliverable is a white-label PDF — your brand, logo, and colors — and the same case file in the browser. Health score, prioritized findings, and what to fix. Then you can open up to 17 tabs and drill into the investigation.
White-label PDF
Branded reports with your logo and colors — the file a client can keep.
Health score
One number from the same checks every time, across 50+ dimensions.
Prioritized findings
What to fix, ranked, with the projected impact of acting on it.
Ask the file
A strategist and a chat that interrogate this case file after it exists.
Ongoing surveillance
The case file stays open. Surveillance watches the score for CPA spikes, budget anomalies, conversion drops, ROAS drops, and campaign status changes. Seasonality intelligence flags known retail events before they hit performance.
Ask the file when you need a live number or a question about a finding. Change detection tracks what shifted between audits. The issue tracker follows unresolved findings until they are addressed, and the strategy brief updates with each investigation.
Proactive monitoring
Catches anomalies and seasonal shifts before they become costly.
Change detection
Tracks what changed between audits — and correlates fixes to open issues in your tracker.
Strategy brief
Living document that evolves with each audit and tracks resolution.
Instant alerts
Get notified of issues, goal pacing warnings, and seasonal events.
Now you know how it works
See what's in the box, then pick a plan
The 4 steps above run on every plan. Where plans differ is what you get around the audit — the AI strategist, surveillance frequency, and how many accounts you can connect.
