How It Works

From connection to ongoing intelligence in under 2 minutes. Four steps to transform how you manage Google Ads.

01

Connect Your Account

Getting started takes less than 30 seconds. We use Google's official OAuth 2.0 to connect to your Google Ads account with one click. No passwords to type, no API keys to manage — just sign in with your Google account and select the account you want to investigate.

Our connection is read-only: we can view your campaign data to generate findings, but we can never change anything in your account. You stay in full control.

Security & privacy

Read-only access

We can never modify your campaigns, budgets, or settings.

Encrypted & secure

Data encrypted in transit (TLS) and at rest (AES-256).

No data sharing

Your account data is never shared with third parties.

Modern auth & access controls

Google OAuth 2.0 with read-only scopes. Row-level security in Postgres.

02

AI Investigates Your Account

Our AI detective analyzes your Google Ads account across 50+ dimensions in under 2 minutes. It pulls data from every campaign type — Search, Shopping, Display, PMax, Video, DSA, Demand Gen, and App — then applies best practices to identify opportunities and risks.

Every investigation includes a Health Score (0-100) that summarizes your account's performance. The results are organized into up to 17 interactive tabs — 10 core tabs plus conditional channel deep dives that appear when your account uses those campaign types:

SummaryAccount StrategistPerformanceKeywordsAd QualityStructureTrackingBiddingBudgetTargetingPMaxShoppingDisplayDSADemand GenVideoApp

What's investigated

  • Campaign performance, impression share & brand vs non-brand split
  • Quality Scores, high CPA keywords & duplicate/overlap detection
  • Negative keyword gaps with AI-suggested negatives
  • Ad strength, copy analysis & AI suggestions in your language
  • Conversion tracking hygiene, bidding & budget allocation
  • Geographic, audience, language & ad schedule targeting
  • Performance Max channels, asset groups & search terms
  • Channel deep dives: Shopping, Display, DSA, Demand Gen, Video, App
  • Change detection between audits & goal pacing
03

Get Your Case Report

Your investigation is ready in an interactive web report you can explore right in your browser. Click through up to 17 tabs, drill into findings, and see exactly what to fix and why. Export a white-label PDF anytime for clients, stakeholders, or your own records — with your brand, logo, and colors.

Health Score

One number across 50+ dimensions tells you how your account is performing.

Account Strategist

Dedicated AI strategist with goal pacing, risks, action plans, and change detection.

Projected Impact

Estimated ROI lift and savings from implementing recommendations.

White-Label PDF

Branded reports with your logo and colors — ready to share with clients.

04

Ongoing Surveillance

Your investigation doesn't end with the report. Your AI detective continues to monitor your accounts, watching for CPA spikes, budget anomalies, conversion drops, ROAS drops, and campaign status changes. Seasonality intelligence preemptively alerts you before known retail events impact performance.

Chat with your detective anytime to ask questions, pull live data from Google Ads, and get strategic recommendations. Change detection tracks what shifted between audits. The issue tracker follows unresolved findings until they're addressed. A living strategy brief evolves with each audit — like having a senior PPC strategist on call.

Proactive Monitoring

Catches anomalies and seasonal shifts before they become costly.

Change Detection

Tracks what changed between audits and analyzes impact.

Strategy Brief

Living document that evolves with each audit and tracks resolution.

Instant Alerts

Get notified of issues, goal pacing warnings, and seasonal events.

Ready to see it in action?

Start your 7-day free trial and get your first investigation in under 2 minutes.

    How It Works — DetectivePPC