50+ audit dimensions, channel-specific deep dives, an AI strategist with persistent memory, change detection, goal pacing, and proactive surveillance. DetectivePPC delivers intelligence — not just data.
More than an audit tool. Every account gets a persistent AI detective that learns, monitors, and advises — like a senior PPC strategist on call 24/7.
A dedicated AI strategist per account with persistent memory. Tracks findings across audits, monitors resolution via the issue tracker, and maintains a living strategy brief that evolves over time.
Chat with your detective in real-time. Ask about campaign performance, pull live metrics from Google Ads, and get instant strategic advice — no exports or manual lookups needed.
Automatically detects what changed between audits — new or paused campaigns, budget shifts, bidding changes, metric movements — and analyzes the impact of each change.
Set CPA, ROAS, and conversion targets in your account brief. Monthly projections show whether you're on track, at risk, or falling behind — with specific recommendations to course-correct.
Continuous monitoring catches CPA spikes, budget anomalies, conversion drops, ROAS drops, and campaign status changes. Seasonality intelligence surfaces preemptive alerts for known retail events.
Post-audit deep analysis generates strategic reports with competitive positioning, risk assessment, prioritized action plans, and auto-generated client communication drafts.
Learns seasonal patterns from historical data and known retail events. Surfaces preemptive alerts so you can adjust budgets and bids before seasonal shifts impact performance.
Auto-generates weekly summary bullets and monthly talking points for client calls. Tone adapts to your preference — executive, technical, or casual.
The audit is the deliverable. These are the systems that surround it — benchmarks, portfolio analytics, scheduled cadences, recap emails, and a strategist who proactively tells you what changed before you ask.
Know whether your CPA, ROAS, CTR, and conversion rate are good — by comparing them against an anonymized cohort of accounts in the same industry. Cohorts require 3+ accounts and refresh as new audits land.
Industry Benchmarks
vs Ecommerce cohort · 12 anonymized accounts
CPA
$18.40
ROAS
4.20x
CTR
6.80%
Conv. Rate
2.10%
Cohorts require 3+ accounts. Updated as new audits land.
See where you sit in the distribution — not just versus a single average that hides outliers
Above median, Within range, or Below p25 — instantly readable from anywhere in the report
Industry CTR, CPA, and ROAS overlaid on your performance trend charts so you can spot drift
Built from other customers in the same industry — never external panel data, never your name shared
New audits keep the cohort current. Cohorts only publish once 3+ accounts contribute
A health-score leaderboard, multi-account trend charts, and a deduped insights feed sorted by severity. Stop logging into 8 different accounts to find the fires.
Acme Outdoor
Northwind Beauty
Brightway Home
Pioneer Auto
CPA spike on Brand Search
Brightway Home
Budget-limited Shopping campaign
Pioneer Auto
Conversions down 38% week over week
Brightway Home
24 negative keywords to add
Acme Outdoor
Every account ranked by its latest audit score, with spend and conversions on each row
Health scores over time across the portfolio — spot which accounts are improving and which are slipping
Critical, warning, and opportunity items from every account, deduped and sorted by severity
All, Critical, Warnings, Opportunities — drill straight to what needs attention this week
Every row links to the source account or report so you can act in two clicks
Audit on a cadence per account (weekly, biweekly, or monthly). Every Monday at 8 AM in your local timezone, a strategist-voice recap email lands — but only if something material changed.
Your weekly recap — May 5–11
from Marcus Strong, your strategist
Acme Outdoor
Score 84 → 87 (+3). Negatives we added are working.
Brightway Home
Score 73 → 64 (-9). CPA spiked on Brand Search.
Northwind Beauty
2 critical issues this week. Conversion tracking dormant.
Weekly, every-2-weeks, or monthly cadence — picked independently for each account
No email unless score moved meaningfully or new critical issues appeared. No noise, no daily digest fatigue
Monday 8 AM in your timezone — set once, never lands at 3 AM again
Each account's headline written in its strategist's tone — your tone choice carries through
One-click into chat for the account that needs attention this week
Toggle weekly recap on or off in notifications without affecting other emails
Open the chat and your strategist already knows what changed. Score drops, fresh critical insights, stale data — they greet you with the right thing to look at, with a one-tap reply to dive in. Available on Pro plans and above.
Hey — Acme Outdoor's health score dropped 8 points since the last audit. Looks like Brand Search CPA spiked. Want to dig in?
Suggested reply
Triggers when the latest audit dropped 5+ points vs the previous one — high severity at 15+
If a critical AI insight is unread, the opener leads with it instead of the score change
Last audit older than 14 days? The opener suggests refreshing before you get stale
Quiet account, no recent chat? A friendly check-in keeps you re-engaged
Each opener offers a suggested next message — accept it and chat starts in context
Smart opener is part of the live chat feature, included from Pro upward
Every investigation walks the same eight tabs — plus dedicated channel deep dives when your account uses Shopping, Display, DSA, Demand Gen, Video, or App campaigns.
A high-level snapshot of your account health. Our AI synthesizes findings across all dimensions into a single, actionable brief with a clear action plan.
Score (0–100)
3
Critical
7
Warning
$0
Projected /mo
Single score summarizing overall account health across all dimensions
Granular scores across campaigns, keywords, ads, structure, targeting, bidding, and more
Executive-ready summary with industry context and overall assessment
Smart suggestions to shift spend toward higher-performing campaigns
Estimated ROI lift and savings from implementing recommendations
Your AI strategist with 13 subsections. Tracks goals, detects changes between audits, builds strategy briefs, and generates client-ready communications.
Marcus Strong
Strategic tone
142
Conversions
+18%
vs target
Track CPA, ROAS, and conversion targets with monthly projections and on-track status
AI-powered strategic overview with key risks and competitive positioning
Automatically identifies what changed between audits and analyzes impact
30-day action plan ranked by projected impact on performance
Tracks unresolved findings across audits until they are addressed
Living document that evolves with each audit — AI revises, you can edit
Auto-generated weekly summary bullets and monthly talking points
Where to shift spend for maximum efficiency based on campaign data
Revenue and savings projections from implementing recommendations
Deep investigation into campaign-level metrics with 11 subsections. Uncover performance patterns, impression share gaps, brand split, and landing page issues.
CTR, conversion rate, CPA, ROAS across all campaigns with AI analysis
Automated detection of brand campaigns with keyword and search term level breakdown
Lost IS due to rank and budget — spot revenue opportunities by campaign
Page performance quadrants, mobile experience, zero-conversion URLs
Performance breakdown by network (Search, Display, Partners) and campaign type
Desktop, mobile, tablet breakdown with conversion and CPA comparisons
Age and gender performance to find high-performing and wasteful segments
Day-of-week and hour-of-day performance for bid adjustment opportunities
The deepest keyword investigation available — 13 subsections covering quality scores, negative gaps, duplicates, overlapping keywords, and expansion opportunities.
Impression-weighted QS with pillar breakdown (ad relevance, landing page, expected CTR)
Broad, phrase, exact match breakdown with spend and conversion analysis
Keywords burning budget without converting — ranked by wasted spend
AI-suggested negatives including shared negatives and density analysis
Cross-campaign keyword cannibalization and overlap detection
Zero-conversion terms, top converting terms, and expansion ideas
Ensure your ads perform at their best. Analyzes ad strength, identifies top-performing copy, flags disapprovals, and generates AI suggestions in the right language.
Full ad copy audit with performance metrics per headline and description
RSAs scored and ranked by predicted performance with improvement tips
Highest-performing headlines and descriptions across your account
New headlines and descriptions generated in the account's language for higher CTR
Ads that need fixing before they can serve — with policy violation details
Sitelinks, callouts, call extensions — identifies what's missing by campaign
Three dedicated tabs covering account structure, conversion tracking hygiene, and bidding strategy alignment — the foundation that determines performance.
Primary vs secondary actions, dormant conversions, attribution models, lookback windows
Strategy-to-goal alignment, eCPC detection, manual CPC analysis
Spend distribution, budget-limited campaigns, optimization opportunities
Network settings, ad rotation, auto-tagging, enhanced conversions
Pending Google recommendations audit — catch risky auto-applies
PMax is powerful but opaque. We audit geographic targeting, audience config, ad schedules, language targeting, and all PMax channels with 6 dedicated subsections.
Location and language performance with excluded area opportunities
In-market, custom intent, remarketing audience performance and coverage
Bid adjustments and performance patterns across scheduling windows
Where PMax spends — Search, Display, YouTube, Gmail — with asset group health
Image, video, and text asset performance ratings within each asset group
AI-suggested negatives from PMax search terms to control spend
When your account uses Shopping, Display, DSA, Demand Gen, Video, or App campaigns, dedicated tabs appear with 10–16 subsections each for deep analysis.
Feed health, top products, brands, listing groups, wasted spend, Standard vs PMax comparison
Placements, placement quality, topics, viewability, frequency, RDA coverage, exclusions
Auto-targets, search terms, negative targets, ad performance, and AI analysis
Creatives, creative formats, placements, audiences, demographics, device performance
Completion rates, retention by format, format comparison, audiences, device analysis
Creatives, assets by type, campaign goals, conversion funnel, network distribution
Manual audits are slow, inconsistent, and miss critical issues. Our AI investigates every dimension, every time.
Get in minutes what manual audits take hours or days.
Every dimension checked consistently — plus channel deep dives.
We never modify your campaigns. Your data stays safe.
Anomaly detection, seasonality alerts, and goal pacing warnings.