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Audit Google Ads faster with AI.Start with 24 tested prompts.

Copy-paste prompts for ChatGPT, Claude and Gemini across 8 audit areas. Each one tells you what to export from Google Ads, what to paste, and what to double-check in the answer. Free, from DetectivePPC.

By DetectivePPC · Report paths checked against Google Ads Help on November 4, 2026

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Before you start: two rules

These apply to every prompt in the pack.

01

Protect the data.

Don't paste client personally identifiable information (PII) into an AI tool: no customer names, emails, phone numbers, addresses, order IDs or uploaded customer lists. Before pasting, remove or replace account names, customer IDs and client brand names when you don't need them (for example "Client A", "Brand term 1"). Check your client contract and your AI tool's data settings before sharing any account data. Exports of search terms, campaigns and ads are usually aggregate, but scan them anyway.

02

Verify everything the AI says.

AI assistants make arithmetic mistakes, invent column names, and give confident advice that doesn't fit the account. Treat every answer as a list of hypotheses. Recalculate any number you plan to act on, check suggestions against the account itself, and never paste an AI-generated negative keyword list or bid change into Google Ads without reviewing it line by line.

How to export. Most tables in Google Ads have a Download button on the table toolbar. Choose CSV or a spreadsheet format, pick a date range that covers at least one full conversion cycle, and add the columns listed under each prompt with the Columns button before downloading.

Placeholders. Replace anything in [square brackets] before you send the prompt.

Two prompts, in full

The rest of the pack is in the PDF. These two show the shape: when to use it, what to export, the prompt, and what to check.

01

Conversion action sanity check

When to use. At the start of every audit, before judging any performance numbers.

What to export. Goals > Conversions > Summary. Copy or download the conversion actions table with: conversion action name, source, tracking status, action optimization (Primary or Secondary), Count (One or Every), click-through conversion window, conversions and all conversions. (Some accounts also have Goals > Conversions > All conversions, a single table of every action; it's rolling out gradually.)

Prompt

You are auditing conversion tracking in a Google Ads account for a [business type, e.g. B2B lead gen / ecommerce]. The real business outcomes are: [list, e.g. qualified lead form, purchase, booked call].

Below is the conversion actions table. Columns: name, source, tracking status, action optimization (Primary/Secondary), Count (One/Every), click-through window, Conversions, All conv.

[paste table]

Using only this data:
1. Flag Primary actions that are not real business outcomes (e.g. page views, scroll, micro-events).
2. Flag real outcomes that are set to Secondary.
3. Flag likely duplicates (two actions that probably measure the same event).
4. Flag Count settings that look wrong: lead actions set to "Every", purchase actions set to "One".
5. Flag tracking statuses other than recording conversions.
Give a table: action, issue, why it matters, suggested fix. Say "not enough data" instead of guessing.

What to check in the answer. Google Ads Help says Primary actions are reported in the Conversions column and used for bidding (when their goal is used for bidding), while Secondary actions are observation-only in All conv., except inside a custom goal. Make sure the AI doesn't claim a Secondary action drives bidding unless a custom goal is involved. Confirm any "duplicate" by checking where each tag fires before you change anything.

04

Search terms triage

When to use. Weekly or monthly for every Search campaign.

What to export. Campaigns > Insights and reports > Search terms. Add the Keyword and Match type columns (Keyword doesn't show by default), plus Clicks, Cost, Conversions, Conv. value. Download.

Prompt

I sell [products/services] to [audience] in [locations]. We do NOT offer: [list]. Brand terms: [Brand term 1, Brand term 2].

Below is a Google Ads search terms report for [date range] with columns: search term, match type, keyword, campaign, ad group, clicks, cost, conversions, conv. value.

[paste]

Sort every search term into one of:
- KEEP (relevant, converting or promising)
- NEGATIVE (clearly irrelevant to what we sell)
- TEST (relevant but unproven; candidate for its own keyword)
- UNSURE (needs a human)
For NEGATIVE, propose the shortest word or phrase to exclude and the match type (broad, phrase or exact). Output a table and total the cost of the NEGATIVE group.

What to check in the answer. Read every NEGATIVE line. AI tools often exclude words that also appear in good queries. Per Google Ads Help, negative keywords don't match close variants, so you need to add synonyms and singular/plural forms yourself; check the AI hasn't assumed one negative covers "shoe" and "shoes". Recalculate the cost total.

All 24 prompts

Titles only. The PDF has the export, the prompt, and the check for each one.

Setup and conversion tracking

  • 01Conversion action sanity check
  • 02Conversions vs All conv. gap
  • 03Conversion value audit

Search terms and negative keywords

  • 04Search terms triage
  • 05Negative keyword conflict check
  • 06N-gram waste analysis
  • 07Search terms insights themes

Keywords and match types

  • 08Match type and overlap review
  • 09Search term match type reading
  • 10Keyword gap from converting search terms

Bidding and budgets

  • 11Budget vs rank lost impression share
  • 12Bid strategy fit check
  • 13Budget pacing

Ads and assets copy review

  • 14RSA copy audit
  • 15Ad copy vs search intent
  • 16Asset and policy red flags

Performance Max

  • 17Asset group performance review
  • 18Performance Max search terms review
  • 19Channel performance read-out
  • 20Search themes and URL coverage

Landing pages

  • 21Landing page report review
  • 22Message match check

Reporting and client recaps

  • 23Monthly client recap
  • 24Anomaly explainer
Get all 24 prompts

Frequently asked questions

Is the prompt pack free?

Yes. Enter your email and we send you the full pack.

Which AI tools does it work with?

The prompts are plain text, so they work in ChatGPT, Claude, Gemini or similar assistants.

Is it safe to paste Google Ads data into AI?

Don't paste personal data such as customer names, emails or phone numbers, and anonymize client names. Check your client agreement and your AI tool's data settings first.

Can I trust the AI's answers?

Treat them as hypotheses. Every prompt includes what to check, and you should recalculate any number before you act on it.

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Only if you tick the Case Notes Weekly box. Otherwise we just send the prompt pack. See our privacy policy.

How is this different from DetectivePPC?

The prompts help you audit by hand with an AI assistant. DetectivePPC runs an automated audit on a connected account and gives you a scored case file with findings and a PDF.

Rather not do this by hand?

DetectivePPC runs an automated audit on a connected account and gives you a scored case file with findings and a PDF.

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    Google Ads AI Audit Prompts for ChatGPT & Claude | DetectivePPC