Free download

The Google Ads Audit Checklist

32 checks across 10 areas, each with why it matters, a priority, and the Google Help page it comes from. Work top to bottom and do the High-priority items first.

  • A printable PDF to work through on a call or in a review.
  • A spreadsheet (XLSX) with Done and Notes columns, one copy per account.
  • Read-only access to the account is enough for every check.

By DetectivePPC Team

Get the checklist

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What the checklist covers

  1. 1Account structure
  2. 2Conversion tracking
  3. 3Bidding
  4. 4Keywords & negatives
  5. 5Search terms
  6. 6Ads & assets
  7. 7Performance Max
  8. 8Shopping / Merchant Center
  9. 9Budgets
  10. 10Alerts & monitoring

Every check was verified against Google Ads Help and Merchant Center Help on November 3, 2026. Google changes the product often, so each item links to its source.

    Free Google Ads Audit Checklist (PDF + Spreadsheet) — DetectivePPC